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Flexpoint Sensor Systems, Inc.
106 West 12200 South
Draper, UT 84020

Tel: 801.568.5111
Fax: 801.568.2405
Toll Free: 866.766.3539
    





 
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Flexpoint Expands Business Model

February 3, 2010

DRAPER, Utah--(BUSINESS WIRE)--Flexpoint Sensor Systems, Inc. (OTCBB:FLXT ) today announced that the Company has modified the business model. In addition to focusing on large contracts in the medical bed and automotive industry, the company is more aggressively focusing on smaller contracts and production orders that produce immediate income for the Company.

Clark Mower, President of Flexpoint Sensor System, stated, “We have recently announced several production contracts for a variety of products featuring Bend Sensor® technology. The Company, since the last quarter of last year, has focused on the development of smaller production contracts that will introduce products and our technology into the market. This will allow the Company to produce immediate income and recurring orders. Management’s decision was not only driven by the ability to produce immediate revenue, but by the sentiment that it is critical to get our technology into the marketplace quickly. As multiple customers utilize the product, it can be recognized and accepted as a superior technology. Management feels that wide utilization of the technology is the best marketing and sales tool that the Company has.”

Flexpoint wants to be proactive and this additional direction is allowing the Company to generate new momentum and interest in our technology, while simultaneously pursuing the larger contracts. The Company intends to provide an update on the status of our current and potential products, including automotive products, in the near future.

Mower continued, “We have recently announced several production contracts that have further substantiated this model. They include the rupture/bursting disks, the emergency vehicle safety product, the air flow monitor, the controller for products in a major theme park, and additional orders from the Rome Tor Vergata for next generation interactive gloves. We expect recurring orders on many of these products and to be announcing additional new production contracts in the near future. It has been exciting to see the acceptance of our technology in so many different industries.”

Flexpoint Sensor Systems, Inc.

Manufactures a patented cutting edge flexible sensor that has also proven to be an extremely durable switch. The single layer Bend Sensor® product allows for the measurement of mechanical movement, air flow, water flow or even vibration. It can be used as a range of motion sensor, or as a durable, & reliable switch in most harsh environments. Flexpoint serves numerous industries including automotive, medical, industrial controls & more.

Forward-Looking Statements

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.


Contact:

Flexpoint Sensor Systems
Clark Mower, 801-568-5111
or
Chesapeake Group
Kevin Holmes, (410) 825-3930

Source: Flexpoint Sensor Systems, Inc.

 
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