Flexpoint Announce Joint Venture and Marketing Agreement with Victor
DRAPER, Utah, October 7, 2011 (BUSINESS WIRE) -- Flexpoint Sensor Systems, Inc.
(OTCBB: FLXT)
http://www.flexpoint.com
announced that they have recently executed a Joint Venture and Marketing
Agreement with Victor S.r.l. of Italy,
http://www.victor-equipment.it,
for development and marketing of specialty products utilizing Bend Sensor®
technology for the auto, marine and truck industry in Europe.
Flexpoint and Victor have been jointly developing custom sensors to be used in
steering wheels equipped with Victor’s patented RimSence Technology. We are also adapting our patented
Bend Sensor® Technology into custom switches to be incorporated into
the controls mounted on the steering wheel. Victor develops a wide variety of
products for use in automobiles and trucks for both their OEM and retail
clientele.
Clark Mower, President of Flexpoint stated, “We are excited to announce this
Joint Venture and Marketing Agreement and believe that it will open the door to
development of additional products with Victor.
We are also pleased to have Victor represent Flexpoint in the European
automotive market. Their marketing effort will include existing products as well
as newly developed products. We
believe that this will open up new markets and bring additional business to
Flexpoint.”
About Victor S.r.l.
Victor S.r.l of Italy is a 30 year old diversified company located in Verona,
Italy. Thanks to their
abilities in design, technology and processing of high quality materials, Victor
grew from the hand-crafting steering wheel company it was to one that today
offers a wide range of products for the automotive, truck and marine industries.
Leading edge product and process innovation is providing Victor’s retail and OEM
customers with masterfully designed and engineered products. Aluminum, stainless
steel, leather, wood and composite materials are forged into the shapes and
colors that clearly differentiate Victor products from the rest of the field.
As an indicator of the future progress in steering wheel design and
technologies, Victor is also proudly presenting the patented RimSense
Technology, an innovative hydrotronic sensing system hidden inside the steering
wheel rim which can be used to provide a variety of safety related functions.
Forward-Looking Statements
This press release contains certain forward-looking statements.
Investors are cautioned that certain statements in this release are
"forward-looking statements" and involve both known and unknown risks,
uncertainties and other factors. Such uncertainties include, among others,
certain risks associated with the operation of the company described above. The
Company's actual results could differ materially from expected results.
Flexpoint Sensor Systems
Clark Mower, President, 801-568-5111
Brokers and Analysts:
Chesapeake Group
410-825-3930
Source: Flexpoint Sensor Systems, Inc.
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