The Bend Sensor was launched in 1998 in several lines of interactive plush toys. The Bull Frogg™ by Ohio Art, Puppy So Real from Irwin Toys, and Bash N' Brawlers from Toy Biz, all incorporated Bend Sensor as a nervous system capable of generating a variety of responses to varying degrees of pressure or bending. These toys hit the market in time for Christmas 1998 and were well received. New applications in the toy and electronic games industries are currently under research.

In 1998, the Company produced over 7,000,000 Bend Sensors for incorporation into several lines of interactive plush toys.

Christmas '98 shoppers met The Bull Frogg, by Ohio Art, Puppy So Real from Irwin Toys, and Bash N' Brawlers from Toy Biz, all operating with Bend Sensor as a nervous system generating a variety of responses to varying degrees of pressure or bending. New applications in the toy and electronic games industry are currently under research.

The Bend Sensor technology has many potential applications in the consumer products sector. A key marketing strategy is to pursue product applications that emphasize functionality, reliability, quality, and user convenience.

Such products might include computer peripherals (mouse, key board, controllers, input devices, laptop controls, etc.), communications equipment (cellular phones), small and large appliances (high temperature switches, safety controls, on/off switches, balance controls), health and fitness equipment and sporting goods, and further applications in the toys and video games market.